Guest CRM & Loyalty Program

Guest CRM module that consolidates every reservation from your RMS Cloud account into a single guest profile: stay history, average basket, room preferences, dietary requirements, incident log and reservation channels used. Includes a lightweight loyalty programme (points on direct bookings, tier-based room upgrades, birthday offers, private-rate access) that is fully configurable per property or per group. Segmentation rules are exposed as a drag-and-drop query builder — export the resulting segment to any email or SMS platform through the built-in outbound webhooks. Australian Privacy Principles compliant: registered lawful basis per data point, configurable retention windows, in-portal data subject access request fulfilment and a full audit log for every operator action.